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Archive for September, 2008

Clarify Your Trade Show Objectives

Posted by poorrichardspromos on September 11, 2008

This entry is from Part #7 of the 7 Deadly Mistakes Exhibitors Make When Purchasing Promotional Products For Trade Shows – “One Size Does NOT Fit All”

Clarify Your Objectives

Truth is, every successful exhibitor has a clear set of objectives for every trade show. They know exactly what their goals are – and what they will be using their trade show giveaways for.

Keep this in mind. Your exhibiting effort should be supported by your promotional item and not driven by it. The objective MUST come first. Then pick your products accordingly.

Let me give you some examples of objectives that you should be thinking about for your next trade show. These are the main objectives that promotional products will help you to execute. Which will you focus on?

  • Increase pre show awareness
  • Drive traffic to your booth
  • Generate qualified leads
  • Manage “trick or treaters”
  • Solidify brand recognition
  • Strengthen customer loyalty
  • Reinforce a new product, service, or message
  • Increase post show results

Once you are clear about your objectives, you will then have a strategy and idea of what direction you should go in with your promotional products.

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