At any event, the exhibiting company expects to showcase its best – products, services and staff. But what happens when the exhibit was great, the products and services super – and the response as not up to expectations?
One possible reason could be that Management was haphazard in selection of its staff – the subtle and not-so-subtle behaviors of its most visible representatives were not up to par.
Choosing your Event/Exhibit staff should be one of the critical decisions you face. In the midst of preparing your marketing plan and “sales pitch”, buying retainable promotional giveaways, and effectively setting up your exhibit, the decision of WHO to send could be a make it or break it decision.
Keep any eye out for these ‘7 Event Staff Sins.’ I’m sure one or more may be all too familiar to you!
Event Staff Sin #1 – PRIDE
PRIDE is excessive belief in your own abilities – also known as vanity.
AT A SHOW – Your staffer is a peacock, strutting around. They are the know-it-all, the one who interrupts conversations, talks over the demo and gives unsolicited opinions. They talk twice as much as they listen because they like the limelight.
Event Staff Sin #2 – ENVY
ENVY is your desire for others’ traits, status, abilities, or situation.
AT A SHOW – Your staffer is the gossip-monger, the one who makes snippy comments, drops pseudo-truths about competitors and passes along company secrets. They think that by denigrating others, they raise your own stake and others will choose you over your implied competitors. Remember, bad mouthing competitors or attendees only makes you and YOUR company look bad.
Event Staff Sin #3 – Gluttony
GLUTTONY is your inordinate desire to consume more than you require.
AT A SHOW – Your staffer is the addict, maybe not in the literal sense – but regardless of their vice, they push it too
far. They may slough off show duties or more commonly show up with a hangover, glassy eyes or a thick tongue. Sure these events are there to network as well as showcase your products or services, but are your staffers going too far and losing the professionalism you would expect from them in representing your company?
Keep an eye out for "Part 2" and the other 4 Exhibitor Staff Sins!
