Get Rid of Trade Show Booth Barricades
Posted by poorrichardspromos on November 19, 2008
Here’s a couple quick tidbits that will help at your next Trade Show.
Avoid using tables as barricades.
This is simple…Leave the center of the exhibit open and it will increase your traffic 25%. Make sure you place your tables off to the side and always have an open entry.
Here’s another quick tip that’s important to pass on to anyone else involved in the sales process…
Avoid radar vision
The first thing reps usually do is look immediately at the visitors badge to determine who the person is and whether the person is worth speaking to. The problem? No eye contact!
Here’s what to do to avoid looking impersonal. Make eye contact first, introduce yourself, and then look at the persons badge.
It’s the little things that can make a big difference.
Now go make it happen!
darginin said
Thank You! I own a small company and all I use is a Walkon banner and stand combo from a company in Fla. (onpointvisuals.com) it pretty much just gives me a backdrop. Banner stand and everything fits in a bag and weighs almost nothing. I don’t have anything up front other than a small stand with some brochures. When people walk near my booth I want them to see me, not a table. I look around and am always amazed at how many tradeshow “sales people” are sitting at fancy tables talking to each other!
Linda Norris said
Hi,
I agree! As both an exhibitor and an attendee I see people using tables as crutches adn they literally become a crutch! I attended a tradeshow yesterday and found myself trapped behind a round table as I was speaking to the booth staff, and this was in a 10X10!!!
Ray said
good informative post.thanks