This entry is from Part #2 of the 7 Deadly Mistakes Exhibitors Make When Purchasing Promotional Products For Trade Shows – “Not Qualifying Recipients”
It would be a simple world for you as an exhibitor if every person walking the show floor was a buyer of your product or service. The unfortunate reality is that this is not the case.
Here’s a common scene at trade shows. Companies simply put out their custom promotional products for everyone to stop by and pick up. The result? They waste a ton of money that will never bring them a return.
There’s a saying… “The guy with a big bag of tchotchke ain’t buyin.” You know the type, right? The attendee who goes from booth to booth to gather as much “free stuff” as possible. Yup, that guy… he’s not buyin’.
So do yourself a favor, do not wasting valuable time talking to unqualified leads who are talking to you solely to add to their overflowing bag of “free stuff.”
