Promotional Products Will Drive Traffic to Your Booth
Posted by poorrichardspromos on December 18, 2006
This entry is from Part #2 of the 7 Deadly Mistakes Exhibitors Make When Purchasing Promotional Products For Trade Shows – “Not Qualifying Recipients”
OK, so you’re looking for hoards of people to gather to your booth for your next trade show and looking to brand your product /service. Well, here’s how to do it. Studies show 71.6% of attendees can recall the name of the company they received a
trade show promotional item from.
Unfortunately you are not going to be able to speak to every attendee walking the show floor. Many people are going to slip through the cracks during peak exhibit times.
There’s no denying it. Promotional products will draw traffic to your
booth. But what items should you be looking for? Well if you’ve read Mistake #1, you should know that you want inexpensive items that have
high retention rates, are re-useable and that work.
Here’s another tip. Make your promotional items available and make sure your contact info is on the product and any message you are focusing on at the show. You would be surprised at the amount of promotional items given out WITHOUT contact information… what a waste!!
The fact is, promotional items are great for getting a targeted message to a designated recipient on a repetitive
basis. If nothing else, the exposure will help brand these attendees for future shows. And that’s not all. Studies show people receiving promotional items think favorably of the companies that gave them to them.
Keep in mind; this is great if EVERYONE at your next show is a potential buyer or prospect. But what if they are not?
Who is a Qualified Recipient?
Sure, you may want hoards of people to your booth to get some exposure, but remember this…When talking about
trade show giveaways one thing is clear. You need to know WHO your targeted prospects are… your QUALIFIED recipients.
So WHO should you be looking for out of the masses? The obvious answer is that you want the decision maker, right! Well consider this… How about other people who may be exposed to the decision maker? What about people who can influence the decision maker?
Picture this. If my assistant was wearing your logo’ed baseball hat everyday, chances are I would take notice. The reason you should include those around the decision maker is to take advantage of the opportunity to influence them with your brand exposure on that promotional item. In the case of the logo’ed hat – Don’t you think that continued exposure would be worth the $5 investment!
